This is a great website! I've been using it for over a year and have saved lots of money. Its so great to know that when I check out the deals for the stores I shop at the items in red are the best prices. Its totally worth the $4.95 a month - I've paid for the subscription price for the year in one shopping trips' savings. And the meal planner is awesome! Check it out - you can try the service for 2 weeks for free.